Business is Fcking Hard

Emma May - BFH Highlights

Trevor Koot Season 1 Episode 26

In this episode of BFH Highlights (a recap of an earlier episode), Emma May, founder of SophieGrace, shares her inspiring journey from lawyer to fashion entrepreneur. Emma tells us how her frustration with workwear led to the birth of SophieGrace, how she navigated the challenges of launching just before the pandemic, and the importance of listening to customers. Tune in to hear Emma’s insights on building a brand, raising capital, and staying focused on what really matters—delivering value to her audience.